On April 24, 2015, the U.S. Embassy in Vietnam partnered with the Motion Picture Association (MPA) and CGV Cinemas to hold a movie screening event at the CGV MIPEC Cinema to mark World Intellectual Property (IP) Day 2015. The workshop brought together a large collection of Government of Vietnam officials responsible for IP protection, members of Vietnam’s artistic and entertainment community and local university students, along with representatives from the U.S. Embassy and executives from MPA and CGV.
U.S. Ambassador Ted Osius provided opening remarks, stating that “the new technology that has enabled us to share our artistic products around the globe has also made it easier for people to steal those products. Strong IP protection is critical for Vietnamese filmmakers, musicians and other creative professionals to be successful, and is also absolutely necessary to help Vietnam reach its full potential.”
In addition to the screening of the newly released Hollywood movie, “The Longest Ride,” the event also featured a short movie trailer promoting greater IP protection and awareness that was created by MPA and Vietnam’s Ministry of Culture, Sports and Tourism. Attendees also listened to a panel discussion on the importance of IP protection to Vietnam’s entertainment industry. The panelists included three of Vietnam’s leading actors and actresses and one of its top directors.
Since it’s established by the World Intellectual Property Organization (WIPO) in 2001, World IP Day has been celebrated around the world every April. The event is designed to emphasize the important role intellectual property plays in innovation and creativity in our daily life.